Residents lead the way in tackling social housing stereotypes

Social housing offers secure, affordable homes, helping people build better lives and supporting strong communities. But a new report reveals that many residents still face harmful stereotypes because of where they live.

Published: 22/01/2025

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The report, Taking the Stigma out of Social Housing: The Residents’ View, is based on a survey of 3,000 social housing residents in London. It shows how stigma impacts daily life, from discrimination at work to feeling judged in everyday interactions. Nearly half (45%) of residents have experienced discrimination because of their housing status, with over a third (35%) admitting to feelings of embarrassment.

This report was led by the G15 Residents’ Group, which represents residents from London’s largest housing associations, including Peabody. The group is working to ensure residents' voices are heard and their experiences shape the future of housing policy.

Peabody residents Peter Baffoe and Gossica Anichebe, both active members of the G15 Residents’ Group, have been heavily involved in this work. Peter, who sits on Peabody’s Board and chairs the Resident Experience Committee, and Gossica, who is a member of the same committee, have ensured the report reflects the real challenges and experiences of residents.

Peter shared: “Social housing has given me the security to build a better life, but stigma continues to affect residents unfairly. This report is about challenging those stereotypes and showing the value social housing bring to society. Much like good quality free education and a heath service that is free at the point of demand, social housing is one of the hall marks of a society that sees the value in ensuring all its members can contribute to its progress from a firm platform. It’s time for change from both within and outside of the sector." 

Key findings

The report highlights the significant impact stigma has on residents:

• 43% of residents said stigma from landlords was a key issue
• 24% felt judged by service providers like banks or mobile phone companies
• 18% said stigma affected their career opportunities, while 14% felt it impacted their personal relationships
• The report also points to media portrayals of social housing residents as a major source of stigma, with TV programmes like Benefits Street reinforcing damaging stereotypes.

Gossica emphasised the importance of residents leading the conversation: “Residents experience stigma firsthand, so it’s essential that we’re leading the conversation. This report is a step toward creating fairness and ensuring that social housing is seen for what it really is—a lifeline for so many.”

A resident’s perspective

Peabody resident Jan shared her experience: “I’ve lived in social housing all my life, and it’s been so much more than just a place to live. It’s given me security and the chance to build a better life. But it’s frustrating that outdated stereotypes still linger. Some people assume everyone in social housing is on benefits or not working—that’s not true. I’m 75 and still working, but we all get painted with the same brush. No one should feel ashamed of living in social housing. This report is an important step toward changing perceptions.”

A call to action

The report calls on policymakers, landlords, and the media to challenge these stereotypes and recognise the contributions of social housing residents.

Ian McDermott, CEO of Peabody, said: “This report highlights the everyday experiences of social housing residents. The leadership of the G15 Residents’ Group shows how important it is to listen to residents and act on their insights. By amplifying their voices, we can work together to address stigma and ensure that residents are treated with fairness and respect.”

The findings stress the need to continue addressing stigma and work towards a society where all residents are valued and respected.

Read the full report